A negative beach-home experience in the early 2000s led an UrbanStreet founder to explore opportunities to develop enticing properties for vacationers there. Yet we took a different approach. We went into the woods a mere five minutes from the beach, and build exquisitely constructed, brand-new houses with modern amenities typically not found in lake cottages.  Embracing the natural wooded site, these homes and amenities provided a respite for Chicagoans looking to escape the city for the weekend.